• BRANDING • GRAPHIC DESIGN • SOCIAL MEDIA
WHEN THINGS DON'T FEEL COHESIVE...
Instead of feeling like a clear extension of your brand, your feed feels like a series of random visuals that don’t fully belong together. It's cluttered and lacks structure. It's hard to navigate and doesn't represent your kick-ass brand.
Sounds familiar?
This is not a branding problem, that's a lack of design system.
...THAT'S WHERE FEED REFRESH COMES IN
Feed Refresh helps you translate your visual identity into a cohesive and on-brand feed that’s easy to maintain long-term.
This service gives your feed a clear direction and helps you turn random posts into a strategic, eye-catching feed where every post works together to showcase your brand, product or service.
With easy-to-use templates and a style guide, maintaining a consistent feed becomes effortless, so your Instagram not only looks great but actively attracts and connects with your audience.
WHAT'S INCLUDED:
-
Current feed analysis
-
2 creative direction concepts
(each concept is tailored to your content strategy and includes a 9-post feed mockup) -
A set of social post templates
(mix of static posts, carousels, reel covers depending on your needs) -
Instagram style guide document
-
Up to 2 rounds of revisions
from 950 GBP
(1300 USD)
STRATEGIC
My design choices are based on research and understanding your goals.
HOW DOES IT WORK?
STEP 1: LET'S START
Enquire and tell me about your brand. I’ll send you a proposal outlining the scope, timeline, and fees. Once you’re ready to move forward, we’ll sign a contract and you’ll pay a 50% deposit to secure your spot. Before we kick off, you’ll fill out a detailed brand questionnaire — this helps me understand your business, your vibe, and exactly what you want before we dive in.
STEP 2: FEED ANALYSIS
We'll begin with a deep dive into your current Instagram presence and brand identity. I'll analyse what’s already working visually, identify areas for improvement, and explore how your brand can be translated into a cohesive social media presence.
STEP 3: CREATIVE DIRECTION
Based on the analysis, I'll create two distinct creative direction concepts tailored to your brand and content strategy. Each direction will include a 9-post feed mockup, helping you visualise how the concepts would translate across Instagram and create a cohesive, memorable presence.
STEP 4: DESIGN
Once you select your preferred creative direction, I'll develop it into a complete Instagram system. This includes editable social media templates designed for consistent content creation, along with a Instagram Style Guide that defines your visual direction across feed, typography, colours, layout, and content styling — ensuring everything stays cohesive and easy to maintain long-term.
STEP 5: THIS ISN'T A GOODBYE!
Once everything is complete, I’ll send everything for your approval and issue the final invoice. But this isn’t a goodbye! If you have questions or need extra support, I’m always here to help.
