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Brand
Foundation
A purpose-led visual identity that gives your business a clear direction and lays the foundations for a brand that's rooted in your unique story and personality, recognisable to your audience and designed to grow with your business.
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Whether you’re launching a brand-new business or giving your existing one a makeover, Brand Foundation gives you the visual identity you need to build a brand that feels like you, connects with your audience and gives your business a clear direction.
Choose which
option works for your business
A little something for every stage of business. Whether you're laying the foundations or looking for the full brand experience, there's a package designed to meet you where you are.
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ESSENTIALS

All the must-haves for the launch of your brand.

Includes:
• Brand questionnaire
• 2x Moodboards
• Logo
• Colour palette
• Typography suggestions
• 1x Revision

(795 USD)

£595

SIGNATURE

A complete identity designed to create a brand that's easy to apply consistently across all touchpoints.

Includes:
• Brand questionnaire
• 2x Creative concepts
• Logo suite
• Colour palette
• Typography suggestions
• Graphic elements

• Social media starter kit:
        - 1x Post template

        - 1x Carousel template

        - 1x Story background
• 3x Brand in use examples

• Brand guidelines document

• 2x Revisions

from £1495

(1995 USD)

MOST
POPULAR

PREMIUM

The most comprehensive option that goes beyond the core identity, giving your business everything it needs to hit the ground running.

Includes:
• Everything from "Signature"
 
plus

• Instagram style guide
   with a 9 post feed mockup
• Expanded social media kit:

        - 4x Post templates

        - 4x Reel cover templates

        - 2x Carousel templates

        - 2x Story backgrounds
        - 5x Highlight covers

• Business or loyalty card

• Email signature

• Presentation template

• 4x Revisions

(3750 USD)

from £2795

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Beyond the brand

Every brand is different and may require different assets which is why I offer a range of additional assets you can customise your project with.

DIGITAL ADD-ONS

  • Social media style guide, templates, highlight covers

  • Decks and presentations

  • Media kits

  • Launch graphics

  • Email newsletters

  • Illustrations or icons

PRINT ADD-ONS

  • Business cards

  • Leaflets

  • Brochures

  • Packaging

  • Labels & stickers

  • Menus

  • Merchandise

Don’t see what you’re looking for?
Get in touch to ask about different add-ons.

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Most clients
choose 3 add-ons
to bring their
brand to life.

How does it work?
STEP 1: LET'S START
Enquire and tell me about your project. I’ll send you a proposal outlining the scope, timeline, and fees. Once you’re ready to move forward, we’ll sign a contract and you’ll pay a 50% deposit to secure your spot. Before we kick off, you’ll fill out a detailed brand questionnaire — this helps me understand your business, your vibe, and exactly what you want before we dive in.
STEP 2: CREATIVE DIRECTION
I’ll analyse the information you will have provided, do research, and develop two moodboards or two creative concepts for your brand (depending on which package you decide to go for). Each direction will reflect your brand’s unique personality. You’ll pick one as the foundation for all further work.
STEP 3: DESIGN
I’ll create all your brand elements and ask for your feedback. Once you approve everything, you’ll receive your brand pack.
STEP 4: OPTIONAL ADD-ONS
If you choose to include add-ons, we’ll work on them after your core brand is approved. This could include social media templates, presentations, packaging, or any other assets we discussed.
STEP 5: THIS ISN'T GOODBYE!
Once everything is complete, I’ll issue the final invoice. But this isn’t goodbye! If you have questions or need extra support, I’m always here to help.
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