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Brand Foundation

A focused process designed to deliver intentional brand design, shaped around your brand’s personality and goals. We start with the essentials and create everything you need for a lasting brand.

 

From there, we can expand the project with add-ons based on what your business needs.

 

All on a streamlined timeline, with a one-project-at-a-time approach. You’ll have my full attention throughout — creating space to not only build your brand, but grow it beyond the essentials.

WHAT WE'LL START WITH:
• Brand Questionnaire

• 2 Creative Direction Concepts

• Logo Suite

• Typography & Usage Guide

• Colour Palette & Usage Guide

• Graphic Elements

• 3 Brand in Use Examples

• Brand Guidelines Document

• 2 Revisions

FOCUSED

I work with only one
client at a time so you get
my undivided attention.

from 2000 USD

from 1500 GBP

Beyond the foundation

Every brand is different, which is why I don’t offer one-size-fits-all solutions. You can customise your project with additional assets based on the unique needs of your business.​​​

DIGITAL ADD-ONS

  • Social media templates

  • Decks and presentations

  • Media kits

  • Lead magnets

  • Launch graphics

  • Email newsletters

PRINT ADD-ONS

  • Business cards

  • Leaflets

  • Brochures

  • Packaging

  • Labels & stickers

  • Menus

Don’t see what you’re looking for?
Get in touch to ask about different add-ons.

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Most clients
choose 3 add-ons
to fully bring their
brand to life.

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How does it work?
STEP 1: Let's get started

Enquire and tell me about your project. I’ll send you a proposal outlining the scope, timeline, and fees. Once you’re ready to move forward, we’ll sign a contract and you’ll pay a 50% deposit to secure your spot. Before we kick off, you’ll fill out a detailed brand questionnaire — this helps me understand your business, your vibe, and exactly what you want before we dive in.

STEP 2: Creative direction

I’ll analyse the information you will have provided, do research, and develop at least two creative directions for your brand. Each direction will reflect your brand’s unique personality. You’ll pick one as the foundation for all further work.

STEP 3: Design and refinement

I’ll create all your brand elements and present them for approval. We’ll go through up to two rounds of revisions, after which you’ll receive your logo files, additional graphic elements, and a complete brand guideline document.

STEP 4: Optional add-ons

If you choose to include add-ons, we’ll work on them after your core brand is approved. This could include social media templates, presentations, packaging, or any other assets we discussed.

STEP 5: This isn't goodbye!

Once everything is complete, I’ll issue the final invoice. But this isn’t goodbye! If you have questions or need extra support, I’m always here to help.

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