The clinic already had strong visual foundations they valued, particularly their logo and signature coral colour, which we kept at the heart of the redesign. My approach was to preserve this brand equity while expanding the system to feel more versatile.

 

I developed an extended logo suite, refined the typography, and introduced a more flexible colour palette to support a wider range of applications.

 

To emphasise the clinic’s dual expertise in both skin and hair, I explored the ampersand as a central visual motif — a subtle hero symbol that celebrates both areas of care while also nodding to the two founders, Paul and Pallavi.

 

Alongside this, I created layered graphic backgrounds inspired by the original logo, a bespoke icon set highlighting key services, and a cohesive suite of social media templates that use stronger colours from the colour palette to stand out more.

 

The result is a fresh, clean visual identity that differentiates the clinic within the medical space while maintaining a reassuring and approachable feel across every touchpoint.