At the start of 2026, Elin came to me with a challenge: to design a supplement brand and packaging that embodies the raw, untamed nature of Iceland, while still feeling minimal, premium and standing out amongst all the similar-looking supplement brands. And honestly… this challenge was right up my alley.

 

Being originally from Iceland and producing marine collagen from wild Atlantic cod, Elin’s connection to Iceland’s nature and the origins of the product became a key part of the brand story from the very beginning.​